Hojo 3/23/2010 Advertising lecture part II

Hojo 3/23/2010 Advertising lecture part II - hojo 3/23...

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hojo 3/23 advertising during hard times 1919 1.9 billion -- 1933 1.4 billion criticism centered around the rational v emotional appeal consumer movement: consumers Union 1936 "to work for a fair, just and safe marketplace for all consumers and to empower consumers to protect themselves" consumer reports advertisers then had to adapt adjusted their techniques: testimonials & black and white photography (giving a more serious /legitimate tone to ads) Hard sells became more dominant Prominent themes included the economy and thriftiness ADVERTISERS DURING WWII advertisers were also involved in the war effort War Advertising Council volunteers from ad agencies, media and business the content of the commercial ads focused on emotional appeals with patriotism and sacrifice being the dominant themes. war themes Outline the beginning from 1910-1940 two approaches compare: during good times v hard times war theme 1960s "The Creative Revolution" radical movment Ads as historical documents 1960s Radical movements anti-establishment sentiment spread to most aspects of societal sentiments anti-consumerism
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Advertising agencies were under fire because they were seen as instruments of the business consumerist machine
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This note was uploaded on 04/22/2010 for the course JOURNALISM 3000 taught by Professor Volz during the Spring '10 term at Missouri (Mizzou).

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Hojo 3/23/2010 Advertising lecture part II - hojo 3/23...

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