10-21-09_J205_AlanMutterNewsosaur_Notes

10-21-09_J205_AlanMutterNewsosaur_Notes - The Future of...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
The Future of Journalism in an Age of Disruptive Change Alan D. Mutter www.newsosaur.blogspot.com [email protected] 415.519.2495 Current state is in change, everything is changing -Change is good and bad - Yesterday- Media 1.0 Advertisers Traditional Media Companies Consumers Today Media 2.0 Advertisers (Smaller and Smaller) -->Traditional Media Companies-> Consumers -Add on “New Media”, all people are now communicating with each other. Tomorrow Media 3.0 -News will find you, due to your desires Three things disrupting journalism -Econ -Tech -Consumer Trends Economic Trends -Fragmentation- audience is fragmented, get information from everywhere -audience of traditional media is shrinking -Shrinking audience -Lower ad sales -High main stream media costs -Weak econ -Lower profit -Free vs. paid Newspapers are struggling -shrinking readership -revenue, profits, staff -news hole -relevance - Bankruptcies News weeklies are imploding -2007- 3.1 M -2008- 2.6M -2009- 1.2M
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Shrinking rate base… sales…frequency…staff Broadcast news is sputtering -audience fragmented, weak sales, falling profits -big 3 nets cut news and closed bureaus -ABC cut D.C. Buro 67% to 15, outsourcing Iraq to BBC NPR reduced staff by 7% canceled to programs
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/22/2010 for the course JOUR 205 taught by Professor Wagner during the Fall '09 term at S.F. State.

Page1 / 5

10-21-09_J205_AlanMutterNewsosaur_Notes - The Future of...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online