zack marketing situation

zack marketing situation - CURRENT MARKETING SITUATION The...

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CURRENT MARKETING SITUATION The pies began in 1874 with Ms. Vera’s great-great-great grandmother, Vera Olivia Tate, who owned Mrs. Vera's Bakery and Tea Room on Decatur Street in Atlanta, Ga. Mrs. Tate's specialty was in fact Sweet Potato Pies which also happened to be a big seller. Mrs. Tate and her husband James E. Tate decided to provide financial support to Atlanta University, the school Mr. Tate co-founded (now Clark Atlanta University) and The August Institute, the school Mr. Tate's brother founded now (Morehouse College), from the proceeds of Mrs. Vera's Sweet Potato Pie. Market Description Ms. Vera’s market consists of consumers who have a taste for a tart dessert that can be flavored with a variety of spices, like nutmeg, that give it a distinct taste. Purchasers can choose between types and sizes based on their own tastes of the product. Major holidays and especially the winter holiday season are times when the most pies will be expected to sell. Product Review
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zack marketing situation - CURRENT MARKETING SITUATION The...

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