1.docx - 1 Rangkuman Buku MANAJEMENT STRATEGIK John A.Pearce II Richard B.Robinson,Jr Jilid 1 2 Umpan balik MANAJEMEN STRATEGIK Misi Perusahaan

1.docx - 1 Rangkuman Buku MANAJEMENT STRATEGIK John...

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1 Rangkuman Buku : MANAJEMENT STRATEGIK John A.Pearce II & Richard B.Robinson,Jr Jilid 1 2 Umpan balik MANAJEMEN STRATEGIK Misi Perusahaan Lingkungan Ekstern Jauh Industri Global & domestic Operasional Mungkin...? Dikehendaki...? Profil Perusahaan Analisis dan pilihan Strategik Sasaran Jangka Panjang Strategi Umum Umpan balik Sasaran Tahunan Strategi Operasional Kebijakan Melembagakan Strategi Keterangan Dampak Besar Dampak Kecil Pengendalian dan evaluasi 3 Hakikat dan manfaat manajemen strategik Manajemen strategik didefinisikan sebagai sekumpulan keputusan dan tindakan yang menghasilkan perumusan dan pelaksanaan rencana-rencana yang dirancang untuk mencapai sasaran-sasaran perusahaan. 4 9 tugas penting manajemen strategik 1. Misi Perusahaan 2. Profil Perusahaan 3. Menilai lingkungan ekstern perusahaan 4. Analisa opsi perusahaan (SDM) 5. Evaluasi opsi perusahaan: pilihan 6. Pemilihan strategi & sasaran jangka panjang 7. Pengembangan sasaran tahunan & strategi jangka pendek 8.
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