Unformatted text preview: III. Inspiration- Columbia University Professor Larry Selden's book, "Angel Customers and Demon Customers” IV. Jill "customer centricity" a. shops a few times a year -- usually twice -- at an electronics store, but she usually spends a significant amount b. Jills have increased their spending at the Santa Rosa store by 30 percent...
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- Spring '10
- Valuation, Jill, Buy Stores Cater, Specific Customer Types, umbrellas ii. giant, Professor Larry Selden