VERY LIKELY Futterman Are Americans Becoming Soccer Fans-OUTLINE

VERY LIKELY Futterman Are Americans Becoming Soccer Fans-OUTLINE

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Futterman, Are Americans Becoming Soccer Fans? WSJ, July 2009. “Are Americans Becoming Soccer Fans? Parochialism Persists, But Ticket Sales, TV Ratings and U.S. Team Heroics Show Progress.” I. Soccer a. Major League Soccer, the leading American professional league b. U.S. broadcast rights to the UEFA Champions League sparked a bidding war between ESPN and Fox Soccer Channel c. MLS expansion team in Seattle (Sounders) has become the city’s hottest summer ticket d. youth sports’ highest participation rates
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Unformatted text preview: II. Joseph “Sepp” Blatter, president of FIFA- “invest in US” III. Market a. The global sports-television market now allows avid fans in the U.S. to ignore MLS and instead follow the world’s best teams from afar b. Champions League final on ESPN. c. “It’s so much more of a sophisticated fan than it was even five years ago,” CAA d. “You need a Lance Armstrong of soccer to show the American market that they are able to be No. 1,” he says....
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