Vella Online Souped Up-OUTlINE

Vella Online Souped Up-OUTlINE - Brown II Cornerstone a...

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Vella, Online, Souped Up, BusWk, Nov. 2007. “Online, Souped up, and Making Tracks; Web Pioneer Edmunds Continues to Set the Pace for All Things Online about Cars” I. Edmunds, Chief Executive Jeremy Anwyl a. new employee= met with applause and raucous hoots from a crowd of several hundred b. started in 1966 as a publisher of booklets c. 1995 its Web site was launched i. developed into the go-to online resource for car buyers and enthusiasts ii. "It's become the iconic name for car research and pricing," says Wes
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Unformatted text preview: Brown II. Cornerstone a. data-driven Edmonds.com b. last year got out of the print business c. print publication was contributing less than 1% of sales d. generates revenue by selling advertising and sales leads to local car dealers III. New a. CarSpace, an auto-themed social networking site b. initiated several blogs c. "They've managed to thoroughly broaden their audience.” Erich Merkle...
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