06 - Environmental Forces - CHAPTER 6 ENVIRONMENTAL FORCES...

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CHAPTER 6 ENVIRONMENTAL FORCES
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ENVIRONMENTAL FORCES Demographic Economic Political Cultural Natural Disasters
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DEMOGRAPHIC ENVIRONMENT Changes in Population Changes in Age Changes in Family Structure
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CHANGES IN POPULATION U.S. Population State Population Rural/ Urban Population
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U.S. POPULATION ESTIMATES we will have less mass marketing than we have now Category 2000 2050 White 69% 50% Hispanic 13% 25% Asian-American 4% 8% Black 13% 15% Other 1% 2% 100% 100%
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STATE POPULATION 2000 CENSUS (Millions) % Change %Change State Population 1990-2000 2000-2008 California 33.9 +13.8 +8.5 Texas 20.9 +22.8 +16.7 New York 19.0 + 5.5 +2.7 Florida 16.0 +23.5 +14.7 Ohio 11.4 + 4.7 +1.2 We continue to shift population from the rust to the sun belt”
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% OF POPULATION BY CENTRAL CITIES, SUBURBS, AND RURAL Area 1960 2000 Central Cities 32.3 30.3 Suburbs 30.9 50.0 Rural 36.8 19.7
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PERCENT OF U.S. POPULATION LIVING ON FARMS 1900 39% 1930 25% 1960 8% 1990 2%
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CHANGES IN AGE Age Cohort Groups Marriage Seniors
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% U.S. DISTRIBUTION BY AGE Age 1960 2000 Under 15 31.1 21.4 15-24 13.4 13.9 25-44 26.2 30.2 45-65 20.1 22.0 Over 65 9.2 12.4
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COHORT GROUPS GROUP BORN Generation Y 1978-2002 Generation X 1965-1977 Young Boomers 1954-1964 Older Boomers 1942-1953 Empty Nesters Before 1942
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AVERAGE AGE OF FIRST MARRIAGE IN THE U.S. Sex 1970 2003 2008 Female 20.8 25.3 26 Male 23.2 27.1 28
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CHANGING IN FAMILY STRUCTURES Traditional Family Household Married Couples Working Married and Unmarried Households
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TRADITIONAL FAMILY HOUSEHOLDS Working Father Stay-at-home Mother School-age Children % of Households 1950 70% 2000 5%
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MARRIED COUPLES WORKING Year Single Earner Two or more earners 1960 68% 32% 1980 44% 55% 2000 34% 66%
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MARRIED AND UNMARRIED HOUSEHOLDS Married Unmarried Year Households Households 1950 79% 21% 2000 52% 48% 2009 Over 50%
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HOUSEHOLDS Cohabitation Longer Life Spans Wealthy widows Increased Divorces 2% married women got a divorce. Today, 11% women divorce.
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This note was uploaded on 04/23/2010 for the course FINA 8645 taught by Professor Smith during the Spring '10 term at Rensselaer Polytechnic Institute.

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06 - Environmental Forces - CHAPTER 6 ENVIRONMENTAL FORCES...

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