07 - Business Strategy - CHAPTER 7 CHAPTER BUSINESS...

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CHAPTER 7 CHAPTER 7 BUSINESS STRATEGY
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BUSINESS STRATEGY Strategic Planning Strategic Analysis Global Market-driven Strategies
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STRATEGIC PLANNING Core Competency (Most important) Outsourcing Sustainable Competitive Advantage (Most important)
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CORE COMPETENCY The activities that an organization has expertise in and performing very well
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CORE COMPETENCY EXAMPLES Pappas (good locations-other big cities, more money on training, ) history: manufacture restaurant equipment- drink spill pipe Exxon (exiting retail stations- unloading low profit business) IBM (more money in software. Consulting and software=80%)
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OUTSOURCING Transferring a business function to an external provider
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OUTSOURCING EXAMPLES Kinkos (document outsourcing) Call Centers (architect) Warehouses
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REASONS FOR OUTSOURCING Cost savings Focus on core business Improve quality
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SUSTAINABLE COMPETITIVE ADVANTAGE Obtaining a competitive advantage over a long period of time Patents/copyrights Brand equity Location Low cost producers
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Patents and copyrights are monopoly awards given by the government for new technology and innovations Microsoft Windows
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07 - Business Strategy - CHAPTER 7 CHAPTER BUSINESS...

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