Casey, Building an Edgier Barbie, WSJ, Dec. 2008.
“Building an Edgier Barbie to Revive Franchise Sales “
Barbie 50th….sweeping makeover
The goal: to make Barbie fashionable
anchor of Mattel for decades
But Barbie sales have been either flat or down
lose its focus in the past decade as Mattel put the Barbie name on everything from animated cartoons to golf clubs.
Barbie's packaging and ads, they found five different logos. Barbie's color, pink, also ran the gamut, with 15 different
Bratz line and, more recently, the Hannah Montana line, a
won an intellectual-property suit that alleged that MGA had stolen early Bratz designs.
Mattel launched a new line with Barbie dressed as Clara, a character from "The Nutcracker."
regain the "tween" customers
Barbie retail experience……an eight-story flagship store in Shanghai……will offer everything from a Barbie-themed spa
to a $20,000 dress designed by Vera Wang.
Brat, Heinz Seeks to Top Mexico’s Taste, WSJ, Nov. 2009.
“Heinz Seeks to Tap Mexico's Taste for Ketchup.”
Mexicans eat more ketchup by sales value than consumers in all but eight other countries
Co. held less than 1% of the Mexican ketchup market.
plan to boast that Heinz now accounts for 12% of the ketchup poured in Mexico
The shift illustrates how Heinz is positioning itself for growth in emerging markets.
Supplied Mexican outlets of
Burger King Holdings
Inc.'s KFC brand.
includes packets of ketchup with its pizza deliveries in Mexico.
drip iodine onto dollops of Heinz and the rival….turn black—indicating the presence of starch—while Heinz's stayed the
won contract to supply Domino's.
Soon Heinz had the contract to supply all Burger King restaurants in Mexico
TV ad, a boy held two paper plates containing Heinz and a generic ketchup at an angle; the Heinz stayed put.
The market leader in the country, Del Monte Foods Co., claims about 30% of the market, with Sabormex SA de CV
second at about 20%, according to Euromonitor.
Flanigan, When Jeans Don’t Fit, WSJ, Sept. 2006.