Olson Girl Scout Cookies in Bulk

Olson Girl Scout Cookies in Bulk - Olson, Girl Scout...

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Olson, Girl Scout Cookies in Bulk, NYT, March 2007 “Girl Scout Cookies in Bulk.” By ELIZABETH OLSON In an annual rite that is still going strong, Girl Scouts across the country have kicked off their 90th season of cookie sales— but with some modern entrepreneurial twists. The Thin Mints, Samoas, Tagalongs and other cookie stalwarts remain remarkably the same (although trans fats were removed this year). And Girl Scout cookies remain a sales juggernaut: some 200 million boxes now generate $700 million in sales yearly. But the Scouts, with a sales force of 2.7 million, have moved from traditional box-by-box selling methods to more varied approaches to get bulk sales. Now there are cookie academies and cookie colleges, as well as more intense sessions in marketing, selling and business skills for girls 11 and over. The cookie season today is all about individual entrepreneurship — using cookie selling to teach Girl Scouts how to manage money, create a business plan and win customers. Kicking off the selling season, a Kentucky Scout group last month held a five-hour cookie college in three cities, with 10 classes in marketing, money management, goal setting and the etiquette of approaching customers. In January, 600 Girl Scouts attended a one-day cookie college in Sacramento, sponsored by Merrill Lynch ; the seminars included “Entrepreneur 101” and “Creative Marketing.” Displaying the entrepreneurial flair the Scouts movement encourages, Sarah Cain, 16, reaped a batch of orders last year from local businesses in her hometown, Arlington, Wash., north of Seattle. She found a number of car dealership listings when she researched possible customers in the phone book, and, she said, that gave her the idea of “asking them to give a box to people who take a test drive.” Stephen C. Brown, general sales manager of Smokey Point Buick Pontiac GMC, bought eight
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This note was uploaded on 04/23/2010 for the course FINA 8645 taught by Professor Smith during the Spring '10 term at Rensselaer Polytechnic Institute.

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Olson Girl Scout Cookies in Bulk - Olson, Girl Scout...

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