Classic Airlines problem identification

Classic Airlines problem identification - Classic Airlines...

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Classic Airlines Problem 1 Classic Airlines Problem Identification Hector Sierra University of Phoenix
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Classic Airlines Problem 2 Abstract Classic Airlines is the world’s fifth largest airline. This airline is under much scrutiny due to the recent changes in the airline industry which have affected the company’s ability to maintain a stable customer base. The company has agreed to focus more on their frequent flier program because of the loyalty that this customer base brings. Classic Airlines has subsequently begun to re-think their marketing strategy and focus solely on their frequent flier program. This synopsis will identify the company’s current marketing challenges and their current corporate culture and how it relates to their marketing challenges. Classic Airlines Problem Identification The primary product or service that Classic Airlines offers customers is the ability to travel from one place to another by a faster means. In this case travel. Classic Airlines caters to the public particularly to people who need to get from point A to point B with the least haste. However, a few challenges have risen out of the economy, which have made a direct impact on
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This note was uploaded on 04/23/2010 for the course BUSINESS 551 taught by Professor Charnell during the Spring '10 term at University of Phoenix.

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Classic Airlines problem identification - Classic Airlines...

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