ch01stu - Chapter 1 Chapter Communicating in Communicating...

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Chapter 1 Communicating in Today’s Workplace Business Communication: Process and Product, 6e Mary Ellen Guffey Copyright © 2008
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Ch. 1, Mary Ellen Guffey, Business Communication: Strong communication skills are necessary for hiring. top skill set sought by employers. critical for promotion. essential for effective job performance. more important now as a result of technology. learned through instruction and practice. Why You Need to Build Career Skills
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Ch. 1, Mary Ellen Guffey, Business Communication: Factors that Affect You in the New Workplace Heightened global competition Flattened management hierarchies Expanded team-based management Innovative communication technology New work environments Increasingly diverse workforce
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Ch. 1, Mary Ellen Guffey, Business Communication: Success for YOU in the new global and diverse workplace requires excellent communication skills! © Jean-Louis Bellurget RF / Pixland / Jupiterimages
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Ch. 1, Mary Ellen Guffey, Business Communication: Noise Noise Noise Noise Noise Noise Noise Sender has idea 1 Sender encodes idea in message 2 Message travels over channel 3 Receiver decodes message 4 Feedback travels to sender 5 Possible additional feedback to receiver 6 The Communication Process – Basic Model
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Ch. 1, Mary Ellen Guffey, Business Communication: The Communication Process – Expanded Model Encoding Decoding Encoding Understanding Decoding Person A Person B Feedback Channel Sending Channel Stimulus Understanding
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Ch. 1,
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ch01stu - Chapter 1 Chapter Communicating in Communicating...

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