ch03stu - Chapter3 Communicating AcrossCultures...

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Business Communication:  Process and Product, 6e Mary Ellen Guffey Copyright © 2008   Chapter 3 Chapter 3 Communicating  Communicating  Across Cultures Across Cultures
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Ch. 3,   Mary Ellen Guffey,  Business Communication:  The Importance of Intercultural  The Importance of Intercultural  Communication Communication Intercultural Workforce Global Connectivity Global Markets
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Ch. 3,   Mary Ellen Guffey,  Business Communication:  Mergers, acquisitions,  and buyouts stir growth  beyond national  boundaries. American companies in  global markets must  adapt to other cultures. New trade agreements,  declining domestic  markets, and middle-class  growth drive global  markets. Intercultural Communication Matters Intercultural Communication Matters Global Markets
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Ch. 3,   Mary Ellen Guffey,  Business Communication:  Advances in logistics and  transportation reduce  distances. Information technology has  changed they way we do  business. The Internet permits  instant communication  across time zones and  continents. Intercultural Communication Matters Intercultural Communication Matters Global Connectivity
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Ch. 3,   Mary Ellen Guffey,  Business Communication:  Immigration makes  intercultural  communication  increasingly necessary. Business communicators  must learn to adapt to an  intercultural workforce. Multinational companies  and diversity at home  require culturally savvy  workers. Intercultural Communication Matters Intercultural Communication Matters Intercultural  Workforce
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Ch. 3,   Mary Ellen Guffey,  Business Communication:  Characteristics of  Characteristics of  Culture Culture Dynamic  and  evolving Visible and  invisible Shapes us  and our  community Inherently  logical Learned  behavior Culture
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Ch. 3,   Mary Ellen Guffey,  Business Communication:  Oversimplified behavioral  Oversimplified behavioral  pattern applied uncritically to  pattern applied uncritically to  groups groups How We Form Judgments How We Form Judgments Stereotype Stereotype Negative!
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Ch. 3, 
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ch03stu - Chapter3 Communicating AcrossCultures...

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