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ch05stu - Chapter5 Chapter5 WritingProcess Phase2:Research...

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Chapter 5 Chapter 5 Writing Process  Writing Process  Phase 2: Research,  Phase 2: Research,  Organize, Compose Organize, Compose Business Communication:  Process and Product, 6e Mary Ellen Guffey Copyright  ©  2008  
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Ch. 5,  Slide 2  Mary Ellen Guffey,  Business Communication:  Process and Product , 6e Investigate primary  Investigate primary  sources sources Search manually Search manually Access electronically Access electronically Experiment scientifically Experiment scientifically The Internet Databases Books, articles Other secondary  sources Interviews Surveys Tests with  experimental  and control  groups Formal Research Methods Formal Research Methods
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Ch. 5,  Slide 3  Mary Ellen Guffey,  Business Communication:  Process and Product , 6e Look in the company files. Talk with your boss. Interview the target audience. Conduct an informal survey. Brainstorm for ideas. Develop a cluster diagram. Informal Research and Idea  Informal Research and Idea  Generation Generation
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Ch. 5,  Slide 4  Mary Ellen Guffey,  Business Communication:  Process and Product , 6e Organizing Data Organizing Data Listing and outlining Grouping ideas into  patterns Direct pattern for  receptive audiences Indirect pattern for  unreceptive audiences
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Ch. 5,  Slide 5  Mary Ellen Guffey,  Business Communication:  Process and Product , 6e Organizing Data: Creating Cluster  Organizing Data: Creating Cluster  Diagrams Diagrams Gifts and premiums Paid gym membership Financial incentives  Peer  mentors  Smoking- cessation programs Seminars  and  workshops Improving employee  health Guest speakers Flex time for workouts New menu in cafeteria
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Ch. 5,  Slide 6  Mary Ellen Guffey,  Business Communication:  Process and Product , 6e
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