ch09stu - Chapter9 Persuasiveand Marketing Messages...

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Business Communication:  Process and Product, 6e Mary Ellen Guffey Copyright © 2008   Chapter 9 Chapter 9 Persuasive and  Persuasive and  Marketing  Marketing  Messages Messages
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Ch. 9, Slide 2  Mary Ellen Guffey,  Business Communication: Process and  Applying the 3-x-3 Writing  Applying the 3-x-3 Writing  Process Process Prewritin g Analyzing the purpose What do you want the  receiver to do or think? Anticipating the reaction Does the receiver need to be  persuaded? Adapting to the audience How can you adapt your  message to appeal to this  receiver? Analyze Anticipate Adapt
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Ch. 9, Slide 3  Mary Ellen Guffey,  Business Communication: Process and  Applying the 3-x-3 Writing  Applying the 3-x-3 Writing  Process Process Writing Research Organize Compose Researching data What information do you  need? Where can you  locate it? Organizing data Which strategy is better— direct or indirect?
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 Mary Ellen Guffey,  Business Communication: Process and  Revising Is the document clear  and concise? Proofreading Is the text correct? Evaluating   Will the message  achieve its purpose? Revising
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This note was uploaded on 04/24/2010 for the course BUSINESS OADM 110 taught by Professor Manders during the Spring '10 term at Bucks Community College.

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ch09stu - Chapter9 Persuasiveand Marketing Messages...

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