ch10stu - Chapter 10 Chapter Negative Messages Business...

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Chapter 10 Chapter 10 Negative Messages Negative Messages Business Communication: Process and Product, 6e Mary Ellen Guffey Copyright © 2008
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Ch. 10, Slide 2 Mary Ellen Guffey, Business Communication: Process and Product , 6e Analyze the bad news. Anticipate the effect of the bad news on the receiver. If the bad news is serious, use techniques to reduce the pain. If the bad news is minor, announce it directly. Applying the Writing Applying the Writing Process Process Prewritin g Analyze Anticipate Adapt
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Ch. 10, Slide 3 Mary Ellen Guffey, Business Communication: Process and Product , 6e Applying the Writing Applying the Writing Process Process Gather information and brainstorm for ideas. Jot down all reasons you have to explain the bad news. List your strongest reasons first. Outline the indirect pattern. Writing Research Organize Compose
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Ch. 10, Slide 4 Mary Ellen Guffey, Business Communication: Process and Product , 6e Put yourself in the receiver’s shoes. Is the message too blunt? Too subtle? Is it clear? Proofread for format, punctuation, and correctness. Revising Edit Proofread Evaluate Applying the Writing Applying the Writing Process Process
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Ch. 10, Slide 5 Mary Ellen Guffey, Business Communication: Process and Product , 6e Avoiding Three Avoiding Three Causes of Legal Causes of Legal Problems Problems Abusive language Language that harms a person’s reputation Defamation Libel Slander Written defamation Spoken defamation
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Ch. 10, Slide 6 Mary Ellen Guffey, Business Communication: Process and Product , 6e Avoiding Three Avoiding Three Causes of Legal Causes of Legal Problems Problems Careless language Statements that are potentially damaging or that could be misinterpreted Example: The factory is too hazardous for tour groups.
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Ch. 10, Slide 7
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ch10stu - Chapter 10 Chapter Negative Messages Business...

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