ch14stu - Chapter 14 Chapter Business Business...

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Business Communication: Process and Product, 6e Mary Ellen Guffey Copyright © 2008 Chapter 14 Chapter 14 Business Business Presentations Presentations
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Mary Ellen Guffey, Business Communication: Process and Product , 6e Ch. 14, Slide 2 Preparing Effective Oral Preparing Effective Oral Presentations Presentations Know your purpose. Decide what you want your audience to believe, remember, or do when you finish. Aim all parts of your talk toward your purpose.
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Mary Ellen Guffey, Business Communication: Process and Product , 6e Ch. 14, Slide 3 Analyze the age, gender, education, experience, knowledge, and size of your audience. Decide what organizational pattern, delivery style, and supporting material will work best. Know your audience. Preparing Effective Oral Preparing Effective Oral Presentations Presentations
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Mary Ellen Guffey, Business Communication: Process and Product , 6e Ch. 14, Slide 4 Organize the introduction. Capture attention with a promise, story, startling fact, question, quotation, problem, or story. Establish your credibility by identifying your position, expertise, knowledge, or qualifications. Preview your main points. Preparing Effective Oral Preparing Effective Oral Presentations Presentations
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Mary Ellen Guffey, Business Communication: Process and Product , 6e Ch. 14, Slide 5 Organize the body of your presentation. Develop two to four main points. Streamline your topic and summarize its principal parts. Arrange the points logically: chronologically, from most important to least, by comparison and contrast, or by some other strategy. Have extra material ready. Be prepared with more information and visuals if needed. Preparing Effective Oral Preparing Effective Oral Presentations Presentations
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Mary Ellen Guffey, Business Communication: Process and Product , 6e Ch. 14, Slide 6 Organize the conclusion. Summarize your main themes.
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This note was uploaded on 04/24/2010 for the course BUSINESS OADM 110 taught by Professor Manders during the Spring '10 term at Bucks Community College.

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ch14stu - Chapter 14 Chapter Business Business...

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