07 - Business Strategy

07 - Business Strategy - CHAPTER 7 CHAPTER BUSINESS...

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CHAPTER 7 CHAPTER 7 BUSINESS STRATEGY
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BUSINESS STRATEGY Strategic Planning Strategic Analysis Global Market-driven Strategies
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STRATEGIC PLANNING Core Competency Outsourcing Sustainable Competitive Advantage
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CORE COMPETENCY The activities that an organization has expertise in and performing very well
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OUTSOURCING Transferring a business function to an external provider
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REASONS FOR OUTSOURCING Cost savings Focus on core business Improve quality Capacity management
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SUSTAINABLE COMPETITIVE ADVANTAGE Obtaining a competitive advantage over a long period of time Patents/copyrights Brand equity Location Low cost producers
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STRATEGIC ANALYSIS Business Models Changing Business Models Threatened Business Models
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BUSINESS MODELS Traditional Business Model Many Levels of Management Rules are Very Important Focus on Command and Control Entrepreneurial Business Model Few Levels of Management Rules are Guidelines Focus on Recognition and Response
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07 - Business Strategy - CHAPTER 7 CHAPTER BUSINESS...

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