10%20_Product%20Strategy - CHAPTER 10 PRODUCT STRATEGY...

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CHAPTER 10 PRODUCT STRATEGY
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PRODUCT STRATEGY Developing New Products New Product Process Product Life Cycle Branding Strategy
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DEVELOPING NEW PRODUCTS New Product Process Diffusion of Innovation Continuous Product Changes
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NEW PRODUCT PROCESS Creative Ideas Time Creative Business Ideas Development and Testing Introduce New Product
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NEW PRODUCT PROCESS Creative Ideas Creative Business Ideas Product Development and Testing Commercialization
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SEARCH FOR CREATIVE IDEAS Create cross-functional committees Develop employee incentive programs Collect stakeholder ideas Listen to customers
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CREATIVE BUSINESS IDEAS Preliminary Company Fit “How well does it fit” Financial Analysis Business Plan Feasibility study
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COMPANY FIT Existing Production Fit Existing Distribution Fit Product Strategy Fit Customer Niche Fit
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FEASIBILITY STUDY Preliminary study Determine product viability Make a decision to proceed or not Analyze possible alternative solutions
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This note was uploaded on 04/24/2010 for the course MARK 3336 taught by Professor Cox during the Spring '10 term at University of Houston - Downtown.

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10%20_Product%20Strategy - CHAPTER 10 PRODUCT STRATEGY...

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