Digging the baby carrot - Digging the baby carrot By...

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“Digging the baby carrot By Elizabeth Weise August 12, 2004 http://www.usatoday.com/life/lifestyle/2004-08-11-baby-carrot_x.htm Baby carrots have overtaken the nation like a healthful tsunami, an orange tide that is sliding into grocery carts, pooling on dinner plates and lapping into minivans full of snack-hungry kids. They're sold in single-serving packs with ranch dressing for dipping on the side. They're passed out on airplanes and sold in plastic containers designed to fit in a car's cup holder. At Disney World, burgers now come two ways — with fries or baby carrots. And when the nation's schoolchildren return to classes, many moms — hoping to weasel at least one fresh vegetable into their children's day — will drop a bag of the tiny carrots into lunch boxes. But there's a twist to this great beta-carotene success story: Baby carrots aren't babies at all. They're grown-up carrots cut into 2-inch sections, pumped through water-filled pipes into whirling cement-mixer-size peelers and whittled down to the niblets Americans know, love and scarf down by the bagful. "I was shocked when I first discovered that," says Jeanne Ambrose, a food and entertainment editor at Better Homes and Gardens . "I'd wondered how they got them all so perfectly matched to grow all the same shape and size." The miniatures — the brainchild of a California farmer tired of discarding imperfect vegetables — have taken a steadily larger market share and now make up a third of sales of fresh carrots, says Philipp Simon, a plant breeder and geneticist who directs the U.S. Department of Agriculture's vegetable breeding program at the University of Wisconsin-Madison. The popularity of low-carb diets has taken a toll on carrot consumption in recent years, but Americans still are eating a lot more carrots each year than their parents did. In the 1960s, the average American ate more than 6 pounds of carrots a year; today, we eat almost 10½ pounds — a bright spot in a national diet often a few vegetable servings short of the recommended five a day. The public has "pretty much adopted them as a snack food. They eat them raw. They're in convenient single-serving
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This note was uploaded on 04/24/2010 for the course MARK 3336 taught by Professor Cox during the Spring '10 term at University of Houston - Downtown.

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Digging the baby carrot - Digging the baby carrot By...

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