Money Magazine Bets on a Redesign - Money Magazine Bets on...

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“Money Magazine Bets on a Redesign” In Tough Ad Climate, Personal-Finance Publications Try to Build Up Edge By SHIRA OVIDE APRIL 16, 2009 http://online.wsj.com/article/SB123983022633622461.html It should be the best of times for personal-finance magazines. The recession and credit crunch have crushed investors' portfolios, making solid financial advice a hot commodity. But a plunge in ad spending by the distressed financial-services industry and the rise of Web- based competition are putting the squeeze on such well-known titles as Money and its smaller rivals. Rather than retreat, Money, published by Time Inc., is doubling down by redesigning the magazine in a way it hopes will appeal more to readers and advertisers. Along with the new design, which will debut with the May issue, Money plans to promote its Web site more in the magazine, and give its writers more visibility online. In a tough ad market, "investment in your editorial product is probably the best ROI you can get," said Time Inc. Chief Executive Ann Moore, using the abbreviation for return on investment. Time Inc. also has retreated from a strategy under which its ad salespeople were responsible for
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