Light and Cheap - Light and Cheap, Netbooks Are Poised to...

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Light and Cheap, Netbooks Are Poised to Reshape PC Industry“ By ASHLEE VANCE and MATT RICHTEL April 2, 2009 http://www.nytimes.com/2009/04/02/technology/02netbooks.html SAN FRANCISCO — Get ready for the next stage in the personal computer revolution: ultrathin and dirt cheap. announced on Tuesday that customers in Atlanta could get a type of compact PC called a netbook for just $50 if they signed up for an Internet service plan — an offer the phone company may introduce elsewhere after a test period. This year, at least one wireless phone company in the United States will probably offer netbooks free with paid data plans, copying similar programs in Japan, according to industry experts. But this revolution is not just about falling prices. Personal computers — and the companies that make their crucial components — are about to go through their biggest upheaval since the rise of the laptop. By the end of the year, consumers are likely to see laptops the size of thin paperback books that can run all day on a single charge and are equipped with touch screens or slide-out keyboards. The industry is buzzing this week about these devices at a telecommunications conference in Las Vegas, and consumers will see the first machines on shelves as early as June, probably from the netbook pioneers Acer and Asustek. “The era of a perfect Internet computer for $99 is coming this year,” said Jen-Hsun Huang, the chief executive of Nvidia , a maker of PC graphics chips that is trying to adapt to the new technological order. “The primary computer that we know of today is the basic PC, and it’s dying to be reinvented.” An unexpected group of companies has emerged to help drive this transformation — firms like Qualcomm , Freescale Semiconductor and Samsung Electronics, which make cheap, power-saving chips used in cellphones and are now applying that expertise to PCs. As in any revolution, the current rulers of the kingdom — Intel
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This note was uploaded on 04/24/2010 for the course MARK 3336 taught by Professor Cox during the Spring '10 term at University of Houston - Downtown.

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Light and Cheap - Light and Cheap, Netbooks Are Poised to...

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