THE_FOUR_Ps_OF_GLOBALIZATION

THE_FOUR_Ps_OF_GLOBALIZATION - THEFOURPsOF GLOBALIZATION

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THE FOUR Ps OF  GLOBALIZATION Box 1.0 - The Phenomenon of   Globalization Globalization is a not a novel phenomenon.  It has occurred in three distinct waves. 1. In the first wave, the age of  discovery (1450-1850),  globalization was decisively shaped  by European expansion and  conquest. 2. The second wave evidenced a  major expansion in the spread and  entrenchment of European  empires. 3. The contemporary globalization  (1960 on) is defined by the  technological/communication  revolution, so that today the  Box 1.1 - The Process of   Globalization The process of globalization is driven by  three engines: technics (technological  change and social organization); economics  (markets and capitalism); and politics  (power, interests, and institutions). Technics  is central to any account of  globalization since it is a truism that  without modern communications  infrastructures, in particular, a global 
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