Introduction-week1 - TheGlobalizationDebateandYou

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The Globalization Debate and You The Globalization Debate and You
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What is globalization and why study it? The Global Economic Pyramid (billions people)
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What is globalization and why study it?
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Framework for Global Business What determines the  What determines the  success and failure  success and failure  of firms around the  of firms around the  globe? globe? Resource based view: Resource based view: Firm specific resources Firm specific resources  and capabilities and capabilities Institution based view: Institution based view:  Formal and  Formal and  informal rules of  informal rules of  the game the game
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What is Globalization? Generally - close integration of countries and people: free trade, free flows of labor and capital. Depending on the source globalization can be: A new force sweeping through the world in recent times A long run historical evolution since the dawn of the human history A pendulum that swings from an extreme to another
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The Pendulum View on Globalization
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This note was uploaded on 04/24/2010 for the course MARK 3336 taught by Professor Cox during the Spring '10 term at University of Houston - Downtown.

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Introduction-week1 - TheGlobalizationDebateandYou

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