10n13practice - PointsAwarded PointsMissed Percentage 5.00...

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Points Awarded 5.00 Points Missed 5.00 Percentage 50.0% 1.  Parallel development is the simultaneous development of both the __________ processes. A) Product and marketing B) Production and financing C) Product and production D) Production and marketing Feedback:  Text term definition—parallel development Points Earned:  1.0/1.0  Correct Answer(s): 2.  Which stage in the new-product process has as its purpose to position and offer the product in the marketplace? A) Market testing B) Commercialization C) Screening and evaluation D) Business analysis E) Development Feedback:  The purpose of the commercialization stage is to position and offer the product in the marketplace. Points Earned:  1.0/1.0  Correct Answer(s): 3.  A full-scale operating model of the product under development is called a(n)
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A) Operating model B) Archetype C) Prototype D) Initial product E) Sample product Feedback:  Text term definition—prototype Points Earned:  1.0/1.0  Correct Answer(s): 4.  Assume that, as marketing director for Mazda, you see your sales decreasing in the years since the Honda Pilot with four- wheel drive was introduced. If you hope to regain sales in this market quickly through a new-product action, the most  valuable sources of ideas would be A) Consumer suggestions B) Employee suggestions C) Research and development breakthroughs D) Competitive products E) Outside consultants Feedback:  There is no time to wait. To get out a me-too product quickly, have your mechanics and engineers dissect the competitive  product(s) and copy or leapfrog the best features they discover. Points Earned:  0.0/1.0  Correct Answer(s): 5.  Prego recently introduced a Pasta Bake Sauce, which was made so that it was not necessary to precook the pasta before  blending pasta, sauce, meat and cheese in a casserole. Legally, this product would only be considered new A) For the first six months that it was regularly available B) Until a competitor had issued a similar product targeted to the same market C) As long it retained these exact product characteristics D) Until every member of its target audience was aware of its existence E) Until its advertising had been read by every member of its target audience Feedback:  The FTC suggests that the term new be limited to six months after the product Points Earned:  1.0/1.0 
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Correct Answer(s): 6.  At Mattel, Barbie is child-tested to be sure the doll cannot be taken apart during the __________ stage in the new-product  process. A) New-product strategy
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This note was uploaded on 04/24/2010 for the course ECON 12123 taught by Professor Donald during the Spring '10 term at Johnson County Community College.

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10n13practice - PointsAwarded PointsMissed Percentage 5.00...

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