hill_gbt6e_PPT_Chapter03 - 3-1IntroductionCross-cultural...

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Unformatted text preview: 3-1IntroductionCross-cultural literacy(an understanding of how cultural differences across and within nations can affect the way in which business is practiced) is important to success in international businessThere may be a relationship between culture and the costs of doing business in a country or regionCulture is not static, and the actions of MNEs can contribute to cultural change3-2What is Culture?Question:What is culture?Cultureis a system of values (abstract ideas about what a group believes to be good, right, and desirable) and norms(the social rules and guidelines that prescribe appropriate behavior in particular situations) that are shared among a group of people and that when taken together constitute a design for living A societyis a group of people who share a common set of values and norms3-3What is Culture?There is not a strict one-to-one correspondence between a society and a nation-stateNation- states are political creations that can contain a single culture or several culturesSome cultures embrace several nationsCulture arises from prevailing political and economic philosophiesa society’s social structurethe dominant religion, language, and education3-4Social StructureA society's social structureis its basic social organization Two dimensions to consider:the degree to which the basic unit of social organization is the individual, as opposed to the groupthe degree to which a society is stratified into classes or castes3-5Social StructureIn societies where the individualis emphasizedindividual achievement and entrepreneurship are promotedbut, this can encourage job switching, competition between individuals in a company rather than team building, and a lack of loyalty to the firm In societies with a strong identification with the groupcooperation and team work are encouraged and life time employment is commonbut, individual initiative and creativity may be suppressed3-6Social Structure...
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This note was uploaded on 04/24/2010 for the course ECON 12123 taught by Professor Donald during the Spring '10 term at Johnson County Community College.

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hill_gbt6e_PPT_Chapter03 - 3-1IntroductionCross-cultural...

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