This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: In-Class Assignment – Ad Analysis WorkshopThe purpose of your advertising assignment is to increase awareness of the advertisements that we are subjected to on a daily basis. For the assignment, you need to select three (3) ads and present them in class with an analysis. Most students find these ads on You Tube online. Each ad should use a different advertising technique such as celebrity, intellect, sex, values, emotions, etc. For EACH advertising analysis, write a short paper (word-processed and double spaced) with the following information:INTRODUCTION:-time, day, date, and channel of observation-what was the appeal to consumers (i.e. label the technique used by the advertisers: intellect, celebrity, sex, values, etc.)?-type of programming the ad was sponsoring-approximate length of ad -target audience of the programming-product that was being promotedEVALUATION:-is the ad appropriate for the program it sponsored?...
View Full Document
This note was uploaded on 04/24/2010 for the course ANTH 7173 taught by Professor George during the Spring '10 term at CSU Long Beach.
- Spring '10
- Cultural Anthropology