Final Project Paper - November 17, 2009 Marketing 3660...

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November 17, 2009 Marketing 3660 Professor: Letty Workman Company: X Nutrition Contact: Gabriel Neiva / Owner Address: 5345 South 4015 West Taylorsville, UT 84118 Students: Scott Dietz Gabriel Neiva Jeff Newby Gordon Richards Introduction:
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X Nutrition is a supplements and nutrition retail company, created and founded in July 2009 by two college friends. Being a small nutrition company, the owners of X Nutrition traveled around the Salt Lake Valley and realized the high demand for the nutrition market. Having your nutrition and supplements revised by experts that work at X Nutrition is the best way to be prepared to gain muscles or lose weight, is the root of their service. Gabriel Neiva and Daniel Correia founded X Nutrition when they saw a need for cheap and reliable nutritional supplements. The nutrition industry is growing each year because everybody wants to be fit and looking good, we are in an era of talking care of us, of our body. Experiencing how costly supplements products could be, the consumer are now more aware about X Nutrition store at Taylorville. Only being in business for 6 months, they have had renowned success and look forward to expanding on the next year at the World Wide Web year by competing with the biggest gym stores on the internet. Currently they work in a store inside Gold’s Gym; their colors for the logo are green and black, showing that they keep things simple and easy.
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X Nutrition believe that the keys to bodybuilding and fitness success were information, motivation, and supplementation. You need information so you know what to do to get results from your efforts. You need motivation so you stick with your program over the long term. You also need supplementation to help you get the best possible results. X Nutrition decided to do something about it. Started a company that would provide the best customer service in town, with nutrition advices and high quality supplements. They sell more high quality supplements than any other store on the Salt Lake Valley. They have a lot of satisfied customers who are continually coming back for more. X Nutrition is a company that is still relatively young in the industry and at the moment shares a smaller portion of the market. This doesn’t stop X Nutrition from having a competitive edge that will help them capture even more of the market. Even for a smaller company you won’t be able to notice any difference between X Nutrition and the leaders of the industry when it comes to the quality of customer satisfaction and the service provided. Company Goals: Objectives - X Nutrition objective is to provide top-level customer service with 100% satisfaction policy. Their commitment is to make customers happy and satisfied. Short Term Goals
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This note was uploaded on 04/24/2010 for the course BUS 2200 taught by Professor Staff during the Spring '08 term at Salt Lake Community College.

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Final Project Paper - November 17, 2009 Marketing 3660...

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