MGM 11 - What is marketing? MGM 101 - Introduction to...

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Marketing I Tuesday, October 21, 2008 MGM 101 - Introduction to Management Functions Housekeeping: Follow-ups from Michael Newton conversation: The Canadian Securities Course: https://www.csi.ca/student/en_ca/courses/financial/csc.xhtml Key questions for today: What is “marketing”? What tools do we use to understand the “target customer”, and why do marketers undertake “market segmentation”? Why do marketers work hard at understanding, in a deep way, what customers’ “true” needs are? What are the “4 Ps” – and how do they help us understand marketing? Today… Is marketing in your future…? Who wants to go into “MARKETING” as a career? Why or why not? Over the next 3 classes – we’ll be just scratching the surface of a huge vital area of study in the field of management… What is “marketing”? What is marketing? - “The process of determining customer needs and wants and then developing goods and services that meet or exceed these expectations.” In 2008, marketing is a part of every business, and the messages
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This note was uploaded on 04/25/2010 for the course MANAGEMENT MGM 100 taught by Professor Appleyard during the Fall '10 term at University of Toronto- Toronto.

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MGM 11 - What is marketing? MGM 101 - Introduction to...

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