MGM 3 - entrepreneurship 3 (case studies)

MGM 3 - entrepreneurship 3 (case studies) - Sheet1 Page 1...

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Unformatted text preview: Sheet1 Page 1 Entrepreneurship 3 - case studies a. Healthscreen Solution Inc. - CEO 1. software to help in prescriptions (delivery of medicines & other medical needs)--> failed during launch due to 'wrong time' (recession - dotcom bubble) --> fill in inefficiency so that doctor can capture the lost revenue (overcoming challenge and capture opportunity)--> customers are doctors 2. electronic medical records a. not a big opportunity (small revenue - compete to capture the small revenue) b. but to be successful, the company must layer the service with the other services (healthalert - etc) 3. growth - gisselle strategy a. 3 phases are used: b. incresing revenue c. expanding customer base d. diamond service: providing service to diabetic people (giving them drugs, other medical things) 4. publicly trading company - how is the situation? a. private, need to work hard to raise money while in public, it's quick to raise money (depending on the economic situation) 5. future ? sell business for an amount of money (currently vastly growing it) and achieve revenue goal that has been set (so t5....
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MGM 3 - entrepreneurship 3 (case studies) - Sheet1 Page 1...

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