Unformatted text preview: c. monolithic design: logo that represents company (color is a factor that represents the company) d. endorsed design: GM endorse its brand such as pontiac, etc e. branded 3. research and development: basic research: studying the basic science to know the function applied research: developing ideas for the researched goods (transistor - used for radio. .) development & design: design the product and bring it to marrket 4. 2 factors for successful innovation: a. product champion (products must be attractive, useful, worthy, & have potential) b. market pull (market accepts the product/ market wants the product to exist)...
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- Fall '10
- Management, Successful innovation, Managing Research & Development