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danesi chapter3 - 7.4 Conceptual In terference the...

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7.4 Conceptual Interference - the unconscious tendency of interlocutors to put together messages on the basis of native-language word meanings. ( in terms of their native logico-semantic system ) - Denotative interference : clock/ watch - Connotative interference – involves meanings steeped in culture-specific traditions Metaphor ( connotative meaning-making Ø) - E.g. literal metaphor : [ professo r is a snake ] Ø ³ »ª * . - Professor : topic - Snake : vehicle - Connotation (meaning implied by the ) : ground - Conceptual metaphor : [ person is an animal ] : token of unconscious thought formula , person : target domain, animal : source domain Chapter3. Communication 1. Intro - Communication : process of exchanging messages - Animal communication : ethology - Human communication – two main features : symbolic & compositionality 2. Human communication - At a biological level, a message can be received successfully by another species only if it possesses the same kind of sensory modality. - Humans have devised other media to extend the range of the voice and the
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