Case17 - :HDNet ,....

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CHAPTER 17 - CASE ASSIGNMENT: HDNet HDNET Aims to Redefine Television If billionaire entrepreneur Mark Cuban had his way, the future would be today. The Web broadcasting pioneer earned  nearly $2 billion when he and his partner sold their Broadcast.com business to Yahoo! for the princely sum of $5.7 billion  at the height of the Internet frenzy in 2000. While looking to spend some of his newly found wealth on the latest and  greatest in home entertainment systems, Cuban had his first experience with high-definition television. High-definition TV is a digital format that produces a picture resolution that can be up to ten times sharper than  that of standard TVs (depending on screen pixel count), and it is typically presented in a wide-screen format along with  digital surround sound. Cuban was so captivated by the amazing resolution on his new 100-inch projection set that he  decided to start his own high-definition television network. With  a  $100  million  investment  from Cuban,  HDNet—the  first-ever  all-high-definition  network—was  off  and  running less than a year later. Three years later, HDNet boasts over 1,200 hours of original programming. In addition to  the shows it produces, it has licensing contracts that double its programming inventory. HDNet also has broadcasting  agreements that allow it to carry live sporting events from the National Hockey League, Major League soccer, and the  NCAA. The company also operates HDNetMovies, which has scored deals with several major movie studios to convert  their 35-millimeter films to a high-definition format. Though HDNet’s current subscriber base is estimated at around 1 million, industry statistics suggest that 60  million U.S. homes have television sets capable of delivering high-definition programming. With prices that started near 
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