Case6 - Chapter 6 CASE ASSIGNMENT CamelBak Hydration Packs...

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Chapter 6 - CASE ASSIGNMENT: CamelBak - Hydration Packs New Stars of U.S. Armed Forces In 1989, Michael Eidson probably never imagined that his homemade, do-it-yourself fix for dehydration during long cycling races would evolve into the world’s premier hydration device for outdoor enthusiasts, soldiers, and law enforcement personnel. That is exactly what happened to the CamelBak backpack, however. The first version, which used medical tubing to flow water from an intravenous drip bag that was insulated by a sock and strapped to the back of his shirt, was born as most inventions are – out of necessity. The special pack made it possible for Eidson to take in fluids while sitting upright without having to sacrifice speed by reaching down for a water bottle during a race. The packs gained fame during the 1991 Gulf War as extreme sports enthusiasts in the U.S. Special Forces carried their personal CamelBaks into combat during Desert Storm. Thereafter, the CamelBak name would be forever associated with extreme performance and the U.S. Armed Forces. By 1995, Eidson sold the company for $4 million. Its buyer, Kransco, introduced the first camouflaged models, and the packs continued to gain acclaim. In 1999, two years after buying his first CamelBak pack, cyclist Chuck Hunter left Lockheed Martin to join the upstart company in hopes of growing its military business. He promptly moved the company to the Sonoma Valley, built a research and development center, and leveraged his experience in the defense industry to launch a military-specific line of packs. Hunter partnered with DuPont to help CamelBak develop the Low Infrared Reflective (LIRR) system. LIRR applies specially
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  • Spring '10
  • 1
  • Federal government of the United States, CAMELBAK, CamelBaks, Camelbak backpack, basic CamelBak hydration, CamelBak hydration systems

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Case6 - Chapter 6 CASE ASSIGNMENT CamelBak Hydration Packs...

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