Starbucks - The purpose of this presentation is to discuss...

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Starbucks
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Introduction Description Background information Analysis Motivational strategies Corporate culture Conclusion
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Description of company Starbucks Why Starbucks
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Background History 1971 - Starbucks Corporation founded (1 store) 1982 - Future Chairman/CEO Howard Schultz joins company as retail director (1 store) 1983 - After visiting Italy, Schultz changes Starbucks to coffeehouse motif (1 store) 1991 - Starbucks expansion leads to IPO…traded as SBUX on Nasdaq (165 stores) 2000 - New products and new business alliances lead to rapid global expansion (3500 stores) 2008 - 16,000+ company owned or licensed stores
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Starbucks products Starbucks offers unique and specialized product line Coffee beverages Pastries, sandwiches Entertainment CDs Books Coffee accessories Mugs/Cups Expresso and coffee machines
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2008 Financial Overview Net Revenue: $10.3 Billion Net Earnings: $315 Million 10% revenue growth to 2007
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This note was uploaded on 04/19/2010 for the course N/A PSY/320 taught by Professor N/a during the Summer '09 term at University of Phoenix.

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Starbucks - The purpose of this presentation is to discuss...

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