Corporate Culture - Corporate culture is defined as the...

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Corporate Culture 1 Corporate Culture April 27, 2009
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Corporate Culture 2 Corporate Culture Corporate culture is defined as the customs, values, and traditions of an organization, which can enable an organization to fail or succeed in the business world. Corporate culture is mostly referred to in larger corporations. Corporate culture can also be seen in large corporations as an atmosphere that is carried out on a professional level. This atmosphere is shown in the way that people conduct themselves, how they dress, and how they communicate while they are on the job (Encarta, 2009). One can learn many things about an organization by watching the corporate culture of the organization, and observing the employees of an organization in action. Where corporate culture is concerned, this is a complex culture, which can affect the employees and the organization in positive or negative ways. Corporate culture can and will determine whether an organization will survive in the business world. If one has an understanding of the culture in an organization, they will be able to understand why changes do not occur, or why some projects do not succeed. In addition, understanding the culture will enable one to know when and where to make changes within the culture to benefit the organization. When one understands corporate culture, one will be able to possess the skills needed to attract and to retain employees that are desired. One will also have the skill to know not how to drive away organizations good employees by putting them in a negative atmosphere where there are no rewards, no challenges, and where they are discouraged. Organizations that are able to succeed in the marketplace are the organizations that are successful at implementing their culture and their marketing (Schachter, 2005).
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