BUSINESS RESEARCH APPLICATIONS

BUSINESS RESEARCH APPLICATIONS - This business research...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Business Research 1 Business Research Applications
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Business Research 2 Business Research Applications Introduction This business research applications paper will be used to discuss the marketing tools that are used by Kmart, Target, and Wal-Mart. In addition, it will evaluate the three organization’s Web sites customer service. An important element that makes up an organizations Web site is the implementation of their tools used for marketing. There are fundamental elements to be considered when developing a Web page. These elements include assessing the needs of the organization, researching the organization’s audience, developing the Web site to reflect organizational reputation and character, and making sure there is an animation level, which is adequate. It is also important to include multimedia, as well as programming, a internet connection that is reliable, and to have a server, which is dependable. A organization that is successful will also continuously adapt to consumer needs, make their shopping cart simple, and use banners as a part of their tools for marketing. Each of these sites uses customer surveys to find out what is important to their customers. These surveys enable the organization to design Web sites that will attract consumers to the sites to increase the organization’s sales. Marketing Tools of Kmart To ensure the attraction of added traffic to the Web site, Kmart uses the marketing tools of banners, brand names, and email. Kmart.com (n.d.) stated, “The main points of marketing for Kmart are names like Jaclyn Smith, Joe Boxer, and Martha Stewart products that are offered for sale.” These product lines are the ones that Kmart has relied upon to provide credibility to their online Web sites. They also use these products to enhance their own product line (Kmart.com, n.d.).
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/19/2010 for the course N/A RES 320 taught by Professor N/a during the Winter '09 term at University of Phoenix.

Page1 / 6

BUSINESS RESEARCH APPLICATIONS - This business research...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online