The Process of Communication---part i

The Process of Communication---part i - objectives. The...

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RECEI V ER DECODI NG CHA NNEL ENCODI NG/M ESSA GE CREA TI ON SENDER The Process of Communication (Lecture Notes) Human communication is fraught with problems and difficulties. How often do we say or hear statements like ‘I didn’t really mean that’ or ‘You still don’t see what I mean’, or ‘You don’t seem to have grasped the point’? Whatever we try to communicate, something often seems to get in the way and we are not understood in the way we intended. But even when we are understood we often fail to get people to think or behave in the way we would wish, since when we communicate we really have four main objectives. Z Z Z Z Z Feedback Z: Noise/Interference The objectives of communication Whether we are writing or speaking, trying to persuade, inform, entertain, explain, convince or educate or any other objective behind the particular communication task we are engaged in, we always have four general
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Unformatted text preview: objectives. The objectives of communication To be received (heard or read) To be understood To be accepted To get action (change of behaviour or attitude When we fail to achieve any one of these, we have failed to communicate. This can often lead to frustration and resentment expressed in phrases like ‘Don’t you understand plain English?’ The meaning of words It is therefore our individuality that is the main barrier to effective communication. While it is true that we all went through the process of learning our mother tongue and we learned to give roughly the same meaning to words as those around us, we must nevertheless recognise that the only connection between a word and the thing it represents is whatever association a particular group of people has chosen to make. Unaiza Khudai Unaiza Khudai...
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This note was uploaded on 04/26/2010 for the course MGMT sp-10 taught by Professor Khudai during the Spring '10 term at COMSATS Institute Of Information Technology.

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The Process of Communication---part i - objectives. The...

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