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Unformatted text preview: objectives. The objectives of communication To be received (heard or read) To be understood To be accepted To get action (change of behaviour or attitude When we fail to achieve any one of these, we have failed to communicate. This can often lead to frustration and resentment expressed in phrases like ‘Don’t you understand plain English?’ The meaning of words It is therefore our individuality that is the main barrier to effective communication. While it is true that we all went through the process of learning our mother tongue and we learned to give roughly the same meaning to words as those around us, we must nevertheless recognise that the only connection between a word and the thing it represents is whatever association a particular group of people has chosen to make. Unaiza Khudai Unaiza Khudai...
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This note was uploaded on 04/26/2010 for the course MGMT sp-10 taught by Professor Khudai during the Spring '10 term at COMSATS Institute Of Information Technology.
- Spring '10