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Unformatted text preview: attract sales. Second, LVMH changed their target market. As LVMH is an international conglomerate, its network provides the firm an opportunity to move poorly selling stocks to a better place, for example, from Japan to China. Also, LVMH did a lot in advertising. The fame of Louis Vuitton is so huge that almost all people in the globe must have heard it. It is because one of the main factors is its signature Monogram print which is easily recognized. Lastly, although the price of LVMH products has not changed much, the first three factors cover the influence of price. (200 words)...
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This note was uploaded on 04/26/2010 for the course FIN FIN4160 taught by Professor Prof.chow during the Spring '09 term at CUHK.
- Spring '09