Unformatted text preview: conglomerate, its network provides the firm an opportunity to move poorly selling stocks to a better place, for example, from Japan to China. Also, LVMH did a lot in advertising. The fame of Louis Vuitton is so huge that almost all people in the globe must have heard it. It is because one of the main factors is its signature “Monogram” print which is easily recognized. Lastly, although the price of LVMH products has not changed much, the first three factors cover the influence of price. (200 words) Cliff Ng Chun Keung 2008206894 EUST2011 Reading Assignment 4...
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- Spring '09
- Marketing, Louis Vuitton, LVMH, Ng Chun Keung