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Leadership IThe role of valuesWhether you agree with it or not, on today's battlefield, the conduct of every Marine can be analyzed by media, the public, and the enemy. This makes our values critical to national strategy when carried out through military action. Actions that devalue our country, our organization, or ourselves kill credibility andstrengthen our enemies by significantly increasing their will to fight and the number of their supporters. It is the demonstrated values of all Marines that define who we are in the eyes of the world.Our beliefs and values shape our success and failure long before we reach the battlefield. How can a Marine be expected to demonstrate the desired military and organizational values in the chaotic environment of combat if they cannot do so in garrison? To continue fighting and winning our nation's battles, we must carry on our tradition of influencing the beliefs and values of our Marines through active leadership. •If a Marine's personal values conflict with military or organizational values, theMarine and the unit will suffer. •By understanding our own beliefs and values as leaders, we can better assist our Marines in understanding and shaping their beliefs and values.A Marine's behavior is the outward manifestation of attitudes or values. Therefore, values must be the benchmark for leadership, as they guide our thinking and control our behavior. Young men and women enter the Marine Corps with predetermined attitudes thatmay or may not correlate with our organizational values. Regardless of their previously held attitudes, it is your responsibility to set the example, reward behavior that reflects institutional values, and plan and conduct tough individual and collective training.Values are key to motivation because they influence an individual's perceptions and attitudes. Therefore, leaders must not only know their own values, but they must be able to assess the similarities and differences of their subordinates' values. We first become aware of our Marines' values as we observe them; talk with them, their immediate supervisors, and peers; and counsel them.
Gaining an understanding of what drives a subordinate's behavior by identifying their deeply held beliefs or values is essential when influencing their attitudes. This process of understanding values and influencing attitudes and behavior takes time and cannot be accomplished overnight.Examples of Marine Corps Values•Honesty •Integrity •Loyalty •Embodiment of leadership traits •Demonstrated leadership principles •Neat personal appearance and soldierly bearing •Mission accomplishment •Troop welfare •Self sacrificeExamples of Personal Values•Family •Nice car or truck •Cleanliness •Personal comfort •Religion •Health •Entertainment •Money •Education •Fashion •Acceptance •Adventure •Humor •Independence •Outdoors •Self discipline •Teamwork