Macro-Enivronment

Macro-Enivronment - Macro-environmental Impact Impact of...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Macro-environmental Impact Impact of Demographic Forces The population of Canada is getting bigger and older. Targeting the right group from different generations of the population will have a huge impact on our sales. Baby Boomers are too old and are not likely to be interested in a Wireless Electric Charging Router. People that fall in to the Generation X category are a very important market for us. They are very cautious about the economy and work in areas where they need to be connected and work quickly. They are the primary market for most products so they will have a huge impact on the sale of our Wireless Electric Charging Router. Most of them are professionals and are very skeptical about new products so getting them to accept our product is a high priority. People that fall into the Generation Y category will also have an impact on our sales. Almost all teenagers love electronics and spend a considerable amount of time on the internet. They have a wide variety of different electronics such as laptops, mp3s and cell phones. All
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Macro-Enivronment - Macro-environmental Impact Impact of...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online