Lecture 1 Attention - SPC 231 Cognition and Perception...

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SPC 231 Cognition and Perception Lecture 1: Attention Department of Psychology, School of Health and Natural Sciences Sunway University College What is attention? Attention = process of concentrating. It may lead to exclusion of other stimulus in the environment. Attention is important for human functioning – for perception, memory, language, problem solving. What is selective attention? Selective attention happens when you focus on one stimulus and ignores all others. Research by Colin Cherry (1953) – dichotic listening Theories and Model of Selective Attention Broadbent’s Filter Model – Donald Broadbent (1958) Also called as the early-selection model because filtering happens before information was analysed to give it meaning. According to Broadbent (1958) it is difficult to switch between channels but according to Gray & Wedderburn (1960) if it creates a meaning, switching is possible. Treisman’s Attenuation Theory Anne Treisman (1964) from her experiment shows that people shift their attention according to meaning of the message. Thus developed her own theory – some important / meaningful unattended
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This note was uploaded on 04/27/2010 for the course PSYCHOLOGY SPC 204 taught by Professor Dr.john during the Spring '10 term at Sunway University College.

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Lecture 1 Attention - SPC 231 Cognition and Perception...

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