Lecture 2 Memory - Lecture 2: Memory Structure of Memory...

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Lecture 2: Memory Structure of Memory Memory is the process of retaining, retrieving, and using information that you have encountered previously. proposed the model of memory. Sensory Memory Sensory memory is the retention for brief period of time due to sensory stimulation. Persistence of Vision Sensory memory registers all or most of the information that hits our receptors but this information decays within less than a second. Sensory memory for visual stimulus is called iconic memory. Related research: Sperling (1960) Sensory memory for auditory stimulus is called echoic memory. Sensory memory storage is important for collecting information to be processed, holding the information briefly while initial processing is going on and filling in the blanks when stimulation is disturbed. Short Term Memory One way to measure the capacity of your STM is digit span. Miller (1956)
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This note was uploaded on 04/27/2010 for the course PSYCHOLOGY SPC 204 taught by Professor Dr.john during the Spring '10 term at Sunway University College.

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Lecture 2 Memory - Lecture 2: Memory Structure of Memory...

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