Lecture 3 - 4"Taste cultures" and"Taste...

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1 CULTURE I.  Elements of Culture A) cultural values :  abstract ideals and beliefs about  what is good or bad or desirable or undesirable.   B)   cultural norms :  standards or rules that regulate  our behavior in social settings C)  symbols : these are "objects, gestures, sounds, or  images that represent something other than  themselves" D) cultural products  
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2 II Characteristics of Culture 1)   culture is typically taken for granted   2) diversity of culture within a complex  society  3) our culture continually changes
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3 III.   Cultural Differences in  America   • --in a large, heterogeneous society like the  United States, there are  different choices that  people make in how to spend their leisure  time and in which "cultural products" they  want to consume 
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Unformatted text preview: 4 "Taste cultures" and "Taste publics" • Herbert Gans uses the term "taste cultures" to talk about these different combinations of cultural products • "taste publics" refers to the the people who consume the products which make up various "taste cultures" • Gans argues that the following factors influence the "taste" of individuals: •--class •--age •--religion •--ethnic and racial background •--regional origin •--place of residence 5 Types of taste culture • Gans distinguishes 6 major types of taste publics and cultures • 1) high culture • 2) upper middle culture • 3) middle culture • 4) Lower middle culture • 5) Low culture • 6) Quasi-folk low culture...
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Lecture 3 - 4"Taste cultures" and"Taste...

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