QUESTIONNAIRE FORM - ECT TITLE mer Satisfaction of profiles...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
JECT TITLE omer Satisfaction of KFC Sri Serdang Patrons gh Assessment of Service Quality tronage behavior analysis towards KFC Sri Serdang y related elements contributing to consumer satisfaction on D: Demographic profiles of respondent Appendix 1 QUESTIONNAIRE FORM Ladies and gentlemen, I am conducting a survey based on the above title. The objectives of this survey are: i) To examine the critical factors significantly lead to customer satisfaction. ii) To identify the most critical service dimension that lead to link to customer satisfaction of KFC patrons. iii) To study the relationship between consumer-perceived service quality and customer satisfaction. We are students from Graduate School of Management, UPM, currently working on a project to fulfill the partial requirement for Marketing Research subject. It is highly appreciated for responding to every question in the form of this questionnaire frankly and precisely. Your anonymity will be ensured and all the information given in this form will not be revealed. Thank you for your participation.
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern