Weekly Assignment 2

Weekly Assignment 2 - Weekly Assignment 2 Subject Lecturer...

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Weekly Assignment 2 Subject : Strategic Management Code : GSM 5160 Lecturer : Prof. Zainal Abidin Mohamed Student : Chiew Oon Leong Metric No. : GM 02644 Objectives A) Identify 15 external environmental factors and 15 industrial environmental factor which influence LIVE and LEARN Training Services Sdn Bhd B) Identify top 5 opportunities and threats to LIVE and LEARN Training Services from the list. Top 5 Opportunities: These opportunities might boost the business of LLTS Opportunity 1: Average level of education determine the awareness of life saving course in a society Civilian which possess higher learning opportunity would thought about the risk of life threatening conditions such as heart attack, stroke, asthma, choking, sudden cardiac arrest, accident, disaster, drowning and etc in daily life nowadays. As a result, they will have more concern about what should they do during emergency or accident. Further more, the accident rate in Malaysia is so frightening and disaster can happen out of any time. The educated group would act as an opportunity to our firm as they may have the awareness of the disaster and will take the initiative to take part in such a life saving course. Opportunity 2: E-marketing and E-commerce can act as a cost effective marketing tool and improve accessibility Nowadays, Internet become an effective communication tool and improves the efficiency in marketing strategic. Internet marketing, also referred to as online marketing or E-marketing, is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response, and in eliciting response, are unique qualities of the medium. One of the benefits associated with Internet marketing is the availability of great amounts of information. Consumers can access the Internet and research products, as well as purchase them, at any hour, any day. Companies that use Internet marketing can also save money because of a reduced need for a sales force. Overall, Internet marketing can help expand from a local market to national and international market places. Compared to traditional media, such as print, radio and TV, Internet marketing can have a relatively low cost of entry. Opportunity 3: Changes in medical and clinical guidelines and more training needed to upgrade the workers
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Weekly Assignment 2 - Weekly Assignment 2 Subject Lecturer...

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