kah heng big think

kah heng big think - Objective 1. To be able generate a few...

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1. To be able generate a few of strategies for Maybank. These strategies must be either consists the features of good to have by the company, customer perceived different value against Maybank, or able to surprise everyone in the industry (“WOW”). 2. Based on certain important criteria, priorities each of the strategies to get the priority strategy. Strategy Prioritization table: Strategies Impleme ntation cost Resour ces availab ility Ris k Time consum ption Advan ces technol ogy Sco re Install artificial intelligence in ATM and CDM to teach customer how to fully utilize the banking machines 6.5 7.5 9 7 9 39 Strong promotion of Islamic financial and banking services. 7 7 8 5 6 38 Making all of the financial product and services application available in online application or phone- call application. 7 7 8 7 8.5 37. 5 Enhance online banking security standard to prevent hacker. 5
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This note was uploaded on 04/27/2010 for the course GSM 5660 taught by Professor Ahmad during the Spring '10 term at Zhejiang University.

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kah heng big think - Objective 1. To be able generate a few...

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