WK 5- Team A Business Action Plan

WK 5- Team A Business Action Plan - Action Plan 1 Business...

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Action Plan Business Action Plan Team A: Rodney Cook, Michelle Mahon, Ginny Carter, and Leesajean Meader University of Phoenix RES 341- Research and Evaluation I Dr. Hadi Razavi July 9, 2007 1
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Action Plan Business Action Plan Fuel development for transportation purposes is a billion dollar industry. Cars, trucks, vans, boats, sport utility vehicles, airplanes, and every form of shipping or transportation all use some type of gasoline. The team’s purpose was to identify the effects of gasoline pricing on consumers. The team tracked gasoline pricing during a three-week process to determine average costs to consumers. The team also completed a sample population survey to determine if gasoline pricing changed consumer activities. The research affirmed the team’s theory; rising gasoline pricing negatively affects consumers by prohibiting other daily life activities. The purpose of this paper is to highlight the team’s business action plan based upon information gathered through the research process. This paper highlights the six steps of the research process that the team used to obtain data thus allowing the team to make budgetary recommendations to consumers. Problem Identification The first step of the process is to identify a problem. The problem occurring is that high price gasoline negatively affects consumers. Consumers rely on gasoline everyday, not only for travel to work, but also for errands including grocery shopping, dropping children off at school, visiting family/friends, vacations, shipping products purchased for everyday living and activities. Individuals find it almost incomprehensible to think of a world without gasoline or vehicles. Since consumers have a high demand for gasoline, the rise in gas prices can truly hurt budgets. Cooper and Schindler (2006, p 38) state, “An operational definition is a definition stated in terms of specific criteria for testing or measurement.” The purpose of this research project will be to establish what consumers are doing, if anything, to reduce and conserve fuel usage, and the price 2
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WK 5- Team A Business Action Plan - Action Plan 1 Business...

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